What’s included · What it costs · How it works
Method.
( 01 )The scopes
01
Brand
Brand naming when needed, visual identity, guidelines and applications.
- Timeline
- 4—6 weeks
- Lead
- Brand direction
What is included
- Brand concept, direction and naming, if needed.
- Logo and usage variations.
- Color palette and typography system.
- Visual guidelines and application examples.
- Brand manual with usage guidelines.
- Stationery and three core assets defined in the proposal.
What is not
- Trademark registration.
- Monthly social media pieces and campaigns: part of Digital marketing.
- Product photography.
02
Web
A new site, a redesign, or new features on the site you already have.
- Timeline
- 5—8 weeks
- Lead
- Design and development
What is included
- A new website, redesign or additional features, depending on the project.
- Structure and design of the agreed pages.
- Adaptation to different devices.
- Custom development and a content management system, according to scope.
- Integrations defined in the proposal.
- Performance optimization and technical SEO.
What is not
- Full website copywriting, unless commissioned separately.
- Internal systems or custom applications.
- Ongoing maintenance, unless separately agreed.
03
Digital marketing
Sorts out the business, the offer and the channels before deciding on actions.
- Timeline
- 3—5 weeks
- Lead
- Strategic direction
What is included
- Business and communication assessment.
- Market and competitor research.
- Audience definition and value proposition.
- Positioning, messaging and content pillars.
- Channel, campaign and lead generation strategy.
- Implementation phases and roadmap.
What is not
- Monthly social media pieces: part of the content package
- Web design or development
- Media spend: paid separately
Packages, separate or together
- Communication and content directionTurns the strategy into a coherent, sustained communication system.USD 600 — 1,200 per monthMonthly · 3-month minimumYou getCalendar + copy + finished pieces + monthly follow-up
- Campaigns and commercial activationConnects campaigns, measurement and follow-up to one commercial priority. Media spend is separate.USD 600 — 1,500 per month1—2 week setup · 3-month minimumYou getCampaign plan + setup + optimization + monthly report
04
Custom software
Internal systems, mobile apps and AI solutions designed and developed around your business needs.
- Timeline
- In phases · from 6 weeks
- Lead
- Design and development
What is included
- Discovery: the problem and the real workflow
- A clickable prototype before any code
- Internal systems and admin panels
- Mobile apps
- Integrations and AI automations
- Delivery in phases, essentials first
What is not
- Hourly maintenance without a scope
- Rescuing someone else’s code without an audit first
- Projects without an owner on the client side
Ranges are indicative: we set the final price in the brief, based on the real scope of each project.
( 02 )How working with us goes
This is what no studio normally answers until the third call.
- Payments
- 40%To start40%When the system closes20%On delivery
No intermediate milestone payments, no surprises.
- Billing
An invoice or receipt for every payment, with the scope itemized.
If your company needs a specific format to deduct the expense, we agree on it before starting.
- Currency
Always USD.
ACH transfer to our account in the United States, Wise, or USDT via Binance. The price is not indexed or adjusted mid-project.
- Contract
Scope, deadlines and intellectual property in writing before we start.
The brand is yours once paid: editable files, fonts licensed in your name and the repository transferred.
- Hours
A remote team in Latin America.
We schedule meetings according to each project’s time zone.
- Language
Full projects in Spanish or English, at no extra cost.
Documentation, guidelines and design variables in whichever language you use internally.
What we don’t do
- Contests or free pitches.
- Three proposals to choose from: we bring one, with the reasoning.
- Standalone logos without a system.
- PDF deliverables nobody can edit.
- Hourly maintenance without a scope.
- Taking on more projects than we can do well.
- Buying followers or engagement.
- Paid media without measurement or sales follow-up.
( 03 )Questions
Common inquiries.
Another question? Write to us at contact@valionstudio.com
Why do you publish ranges and not prices?
Because asking how much something costs shouldn’t cost a meeting, and because every project has a different scope. The ranges are indicative: we set the final price in the brief, based on what is actually needed. If the range doesn’t work for you, you saved yourself a call.
What happens if someone on the team gets sick or a date slips?
The same as at any agency: the date moves. The difference is that we tell you the same day, with a name and a reason. That is why we don’t take on more projects than we can do well.
Do you work with brands that already have an agency?
Yes, if the scope is defined in writing. What we don’t do is compete for the same work in parallel.
What if I don’t like the first proposal?
It is accounted for: every stage includes one round of adjustments. What we don’t do is present three routes for you to choose from — we bring one, with the reasoning, and if it doesn’t convince you we understand why and come back.
Can I hire just the website if I already have a brand?
Yes, that is scope 02. We start with an audit of what exists to see what can hold up and what can’t.
Do you build custom software as well as websites?
Yes: internal systems, mobile apps and AI solutions, with the same team that designs. We work in phases: a discovery of the real workflow and a clickable prototype before any code, and the essentials go to production first.
Does the brand end up in my name?
Yes. Editable files, fonts licensed in your name and the repository transferred when the last installment is paid.
Do you do maintenance afterwards?
Three months of support are included in scope 03. After that, per project. We don’t do hourly retainers.
How long do you take to reply?
Under 48 business hours, and the reply comes from whoever will run your project. There is no form in between.
How much should we invest in paid media?
It depends on the market, the goal, the ticket and the sales capacity. The management fee doesn’t include media spend: it’s paid separately, with the client’s card and in accounts under their name. We start with a budget that lets us learn and scale it if the data justifies it.
When do marketing results show?
Strategy and order show from the first deliveries. In campaigns, the first period is for getting signals; firm decisions usually take 30 to 90 days. We don’t promise sales without also reviewing the offer and the sales follow-up.
What happens to the accounts if we stop working together?
Accounts, pixels, audiences and data stay under the client’s name. At the end we hand over access and materials as per the contract and stop managing the platforms.